About SAAC - Board Member Shoba Reddy headshot

Art is simultaneously inspiring and soothing; Contemporary South Asian art especially, because of my familiarity with it, is my ‘comfort food for the soul’!

Shoba

To me South Asia means myriads of color steeped in mysticism and I was able to channel some of this appreciation when I became a member of SAAC/CAIS in 2009.

I was also able to mix both my worlds when I started my apparel business: Indian embroidery skills passed down through generations ( e.g. Zardosi) were translated into a cowgirl’s rodeo bling denim jacket!

I look forward to contributing to people becoming aware of the different kinds of art that the Indian sub continent and South Asia have produced!